Outside-in

OUTSIDE-IN aims to send a message to all rubber industries in order to introduce and standardise the reuse of rubber and rubber waste. In reality, unlike the plastic industry, which has made significant progress in terms of recycling, the rubber industry now lacks the same degree of innovation and sustainability. Building a technique to reintroduce items that would otherwise go to the landfill into the market may encourage other enterprises in the industry. It can also bring them all closer to the prospect of creating a unique systematic collection mechanism on a local or regional level.

Project created in collaboration with Sargomma SRL and Alessandro Ciffo
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